44 days until Coachella!! But that said, you may have just found your favorite new juice thanks to Bey. Hydration + function from real fruit = a whole new happy you ... #WTRMLNWTR #HYDRATE #DRINKCLEAN #WATERMELONWATER, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 10:33am PDT, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told ESSENCE. A term used in Beyonce's song Drunk in Love. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet.”, “To me, Beyoncé has definitely been a voice of female empowerment, but she’s also just the best person,” described Levy. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. Over Lemonade, Beyoncé Invests In Watermelon Water Brand . When people hear doctors and influential stars talk about why health and wellness are so important, and all they can ever find is a sugary, toxic product, it defeats the whole purpose.”. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. Our Hydration Squad All-Stars! This Girl Bitch(Don't Take Wrong Way Call All My Home Girls This). The drink, which is packed with electrolytes and other things that are really great for rehydrating after a hard gym sesh, is made from watermelon flesh and rind with some added lemon. If you just worked out, you’re immediately brought back to life. One year later, Parkwood reached out to Levy, to discuss partnership options. It looks like Beyoncé wasn’t kidding when she said she’s been drinking watermelon. It’s been called the next coconut water and is even said to help you get glowy, pretty skin. By Andre Wheeler. Contemplating a Quarantine Escape? Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Beyoncé first invested in the cold pressed watermelon in 2016. Beyoncé Wants You to Drink This Watermelon Water, But Is It Any Good for You? Apr 25, 2017 WTRMLN WTR. The ingredients are sound, says Kimball—just watermelon flesh and rind plus lemon. We all know Beyoncé’s got a whole thing with Lemonade going on right now, but it turns out she’s also got another refreshing, fruit-based drink on her agenda: watermelon water. Posted May 3, 2016. “Congratulations to my partners at WTRMLN WTR… who inspire us with their creativity and their true commitment to elevating our community and culture,” Beyoncé stated. Even though WTRMLN WTR, a line of cold-pressed watermelon water, has been around since 2013 and backed by Beyoncé since last year I'd never actually tried it … One year later, Parkwood reached out to Levy to discuss partnership options. There’s a visceral reaction that happens when you drink WTRMLN WTR. Beyoncé Invests In Watermelon Water. Beyoncé first invested in the cold pressed watermelon in 2016. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. It’s also an antioxidant, so it can ward off that spring cold. Levy and her team of investors are also magnifying their message by expanding the product lineup. Beyoncé is a new woman and she's not sorry for it. © 2020 Condé Nast. Written By Alvin Aqua Blanco. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Just a little over a week after she made the world thirsty for lemonade, Beyoncé has decided to put her influence behind yet another beverage: watermelon juice. Move over, lemonade. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé reached a deal in 2016. Beyoncé Announces 3 New Flavors of Watermelon Water The singer first invested in the cold pressed watermelon juice in 2016 By Ana Calderone The OG of WTRMLN WTR, this original flavor is cold-pressed using watermelon flesh, watermelon rind, and just a touch of organic lemon — a perfectly refreshing beverage for beach days. Find us in the cold case! Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Terms of Use and Privacy Policy. Beyoncé Loves Watermelon Water, So You Should Too. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. Then there is this explanation according to the urban dictionary. Essentially, it's cold-pressed watermelon juice made from the melon's flesh and rind, with some additional lemon -- no water or sugar added. #electrolytes #delicioushydration, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 4:43pm PDT. Beyoncé’s “Drunk in Love” — a song about the singer’s love of watermelon — came out the same day that Levy and her co-founder, Harlan Berger, launched WTRMLN WTR. Like Bey’s new fitness line Ivy Park, the drink is marketed toward athletes and fitness gurus as a healthier alternative to sports drinks, or for anyone who needs an electrolyte boost. Related: Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. Made with the highest quality, natural ingredients, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told, So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. By clicking Sign Up, you agree to our Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking Beyoncé’s watermelon water investment is part of two trends. Beyoncé's Newest Project: Watermelon Water Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon … Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon-based juice. “It’s not about the liquid in the bottle,” said Levy. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold … “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. By Margaret Abrams • 03/09/17 12:19pm. The pop superstar announced this week that she has bought a stake in WTRMLN WTR, a cold-pressed bottled watermelon juice. Beyoncé said in a statement that her decision to become involved with the startup has nothing to do with the fact watermelon is basically being hailed as the next coconut water … Take One, 7 Fun Facts About The Filming Of 'Coming To America', Rapper Saucy Santana Sits Down With ESSENCE For A Fun Q&A. By Danielle St. Pierre. According to PopSugar, Beyoncé is partnering up with the cold-pressed watermelon juice company Wtrmln Wtr to bring us a new way to hydrate. May 15, 2018 In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. But that said, you may have just found your favorite new juice thanks to Bey. After parching our musical thirst with LEMONADE, Beyoncé kept us satiated with WTRMLN WTR. The cold-pressed beverages are now available in more than 25,000 stores nationwide, including Walmart, Target, Kroger, Whole Foods and, yes, at 7-11. Beyonce Invests in Watermelon Water Beyoncé's Latest Investment Is Not What You'd Expect, but We're Excited Anyway . Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to … Fans of the refreshing drink include Alicia Keys and Chrissy Teigen. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Watermelon is high in lycopene, a nutrient linked with heart and bone health, and one thought to prevent certain cancers. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water. Less than … She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water By Olivia Bahou Updated May 03, 2016 @ 5:30 pm Deliciously Hydrating SHOP NOW. There’s a visceral reaction that happens when you drink, . Singer has invested with fast-growing startup called WTRMLN WATER American singer Beyoncé has invested in WTRMLN WTR, a producer of cold-pressed watermelon water, joining CAVU Venture Partners in the company's recent capital raise. On Tuesday — 10 days after releasing her album “Lemonade” — the pop icon announced she’s … It’s such an honor to have somebody like her invested in every way, and to be able to align with someone who is such an inspiration and the most powerful voice on the globe.”, @cp3 reminds us that with hard work, EVERYTHING is possible. Vegan Time!! In addition to Beyoncé, other notable Black investors are star athletes Chris Paul, Michael Strahan and Kevin Durant. The watermelon water is sourced from "ugly" melons that would otherwise be discarded. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water.. Beyoncé water melon is the most beautiful thing I ever seen in my life Queen Bey has already turned lemons to Lemonade, but now she’s going to quench our thirst with something a little different. She's been drankin'...watermelon. “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. By F&W Editors Bey has been drunk in love with this original flavor since it was released in 2013, and we have to admit that we fell pretty hard, too. Singer has invested with fast-growing startup called WTRMLN WATER All rights reserved. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking The singer has invested an unknown amount in up-and-coming brand WTRMLN WTR, … Ad Choices, Beyoncé Is Backing a New Drink and No, It's Not Lemonade, Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. Now the singer, who invested in the company last year, introduces three more flavors — or “BLNDS” — of the cold-pressed watermelon juice: Ginger Lemon, Lime and Tart Cherry. Beyonc é‘s spring is off to a super start with the release of her no. Fresh off blowing minds with the release of her infidelity-themed visual album last month, Beyoncé's latest endeavor involves a … “There’s no corn syrup, sugar or any of those scary ingredients that so many products in our country have. The juice is light: One 12-ounce bottle has 90 calories. ✨, A post shared by Beyoncé (@beyonce) on Mar 2, 2018 at 3:50pm PST, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé stated. Fueled by WTRMLN WTR. All comparisons per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer By Margaret Abrams • 03/09/17 12:19pm With all its health benefits, it’s no wonder Bey is backing Wtrmln Wtr. Beyoncé Invests In Watermelon Water Beverage Company Showing her support for “female leaders, fitness, American farmers, and the health of people and our planet.” A term used in Beyonce's song Drunk in Love. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. And with the … Rock out tonight in the NBA Conference Finals! Click the link in my bio to join me! Since the “Formation” singer made the jump from lemonade to watermelon, WTRMLN WTR has continued to grow and expand. It is made with only watermelon and a drop of organic lemon juice -- … "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet.". We’re Still Drinking Up Beyoncé s ‘Lemonade,’ But It's All About Her New Watermelon Water Flavors This Summer. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold pressed juice company called WTRMLN WTR. In addition to the original WTRMLN WTR, WTRMLN GNGR (ginger), WTRMLN LMN (lemon), WTRMLN CHRRY (cherry) and WTRMLN (lime), the company just unveiled four new flavors on May 15: WTRMLN WTR + Blood Orange, WTRMLN WTR + Mint, WTRMLN WTR + Cucumber and WTRMLN WTR + Cayenne. Leading Sports Drink 45mg Potassium. “We partner with people that can catalyze and amplify our mission,” explained Levy. May 6, 2016 by Marina Liao. So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé, The partnership is a natural one for both, Beyoncé has been at the forefront of championing a plant-based diet with the, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver, Levy and her team of investors are also magnifying their message by, Beyoncé has also sung the praises of the new products, applauding the creative female leaders at, “It’s not about the liquid in the bottle,” said Levy. LMAO: Beyonce’s “Drinkin Watermelon” Mystery Solved. If you just worked out, you’re immediately brought back to life. Each serving has twice the potassium of a single banana, is a good source of Vitamins A and C, magnesium, lycopene, and contains 60 calories. Is watermelon water the new coconut water? Watermelon Arizona Tea.. *Like coconut water, watermelon water hydrates, with electrolytes + antioxidants, and is naturally lower in sugar than orange juice. The cold-pressed juice tastes like you stuck a straw in a watermelon, and is more like a juice than water, but without all the added sugar. To revisit this article, visit My Profile, then View saved stories. Thanks to this chick from somewhere in the hood we now know what Beyonce means in her song “Drunk In Love” when she sings about “drinking watermelon.” Gotta thank the internet for the answers to all our bewildering questions. lol. It’s also an antioxidant, so it can ward off that spring cold. When life gives you watermelons, Beyoncé makes watermelonade. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Beyoncé Is Quenching Our Thirst With Three New Watermelon Water Flavors But none are lemonade. To revisit this article, select My⁠ ⁠Account, then View saved stories. † WTR® 270mg Potassium. Today Wtrmln Wtr is available at 7,500 retail locations, including Whole Foods, Kroger, and Costco; Levy won't divulge specifics, but says 2016's sales are … The young person’s guide to conquering (and saving) the world. Beyoncé has also sung the praises of the new products, applauding the creative female leaders at WTRMLN WTR. “She stands for all things that are good, even when she’s addressing issues that are very challenging. Beyoncé, Pharrell Williams, and Salatiel – the lyrics nod to the loving moment between Simba and Nala in 2019’s hyperrealistic remake of the classic 1994 Disney animated Lion King. There’s no extra water or sugar in the juice, meaning it’s an all-natural way to hydrate. Made with the highest quality, natural ingredients, WTRMLN WTR aims to combat food waste and provide consumers with access to clean, affordable juicing options. "I invested in Wtrmln Wtr because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," PopSugar reports Beyoncé said in a press release. And with the launch of four poppin’ new flavors, the Lemonade singer is about to have everyone sipping on watermelon this summer. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. ... Beyoncé Announces 3 New Flavors of Watermelon Water. The partnership is a natural one for both Beyoncé and Levy, considering the fact that Beyoncé has been at the forefront of championing a plant-based diet with the vegan meal-delivery service, 22 Days Nutrition, as well as promoting the importance of fitness and wellness through her athleisure line, IVY PARK. Nutrient linked with heart and bone health, and one thought to prevent certain cancers Flavors but none Lemonade! 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